Hypothetical: You've just had a fight with your girlfriend and want to send her a card to brighten her day. Should it be informative, life-saving advice or should it provide nurturing encouragement to help patch up your relationship? Why not send one card that does both?
Clearly, the tip and the message are not related, so in just seconds you've appealed to both her left and right brain-- logic and emotion wrapped up in ecard form! What could be better?
